About the Brand
Tenali Double Horse is a renowned Indian food brand that has been delighting taste buds with its premium quality pulses, dals, and ready-to-eat products since 2005.
Marketing Aim
Tenali Double Horse aimed to successfully launch its new product range by leveraging influencer marketing to drive:
- Brand awareness
- Audience engagement
- Product adoption
The goal was to effectively communicate the unique selling points of the new products and encourage consumers to try them through authentic, relatable content.
Objective
Tenali Double Horse wanted to launch a new product range and variations. Despite its strong brand reputation, the challenge lay in:
- Increasing awareness
- Generating excitement among the target audience
- Driving product adoption and sales
They needed a strategic marketing campaign to effectively communicate the new product’s value and inspire trials.
Our Proposed Solution
Collaborate with lifestyle bloggers and food enthusiasts to create engaging content that connects with the audience through a home-like tone—something personal and relatable to their everyday lives.
This included:
- Recipes
- Cooking tips
- Relatable stories
All showcasing the new products and inspiring the audience to try them.
Steps We Took
-
🎯 Identified Target Audience:
Consumers aged 25–45, health-conscious individuals, and food lovers. -
🔍 Found the Right Creators:
Using Starbuzz.ai's discovery feature, we identified influencers aligned with the brand goals and audience. -
🚀 Launched a Campaign:
Designed via Starbuzz.ai's campaign management feature with AI assistance, targeting audiences across Telugu states. -
📊 Tracked Campaign Performance:
Analyzed real-time campaign metrics and KPIs. -
🔄 Optimized Strategy:
Identified areas for improvement and planned the next steps.
The Result!
- 👀 Reach: 349K+
- 📈 Impressions: 223K+
The campaign boosted brand visibility and engagement!
Starbuzz.ai's effective influencer discovery ensured a quick and accurate match with niche influencers. The campaign was strategically executed, bringing in impactful results by engaging the right audience with the right message.
