🚕 About the Brand
Mana Yatri is a Hyderabad-based ride-hailing app dedicated to offering fair pricing, a commission-free model for drivers, and a smooth travel experience for riders. With a strong emphasis on local innovation, trust, and convenience, Mana Yatri is redefining the way Hyderabad moves.
🎯 Marketing Aim
Mana Yatri’s mission was to become Hyderabad’s top ride-hailing choice by:
- Attracting more users
- Keeping them engaged with loyalty perks
- Building user trust
- Supporting drivers through a no-commission model
All backed by smart marketing and strategic partnerships.
🧭 Objective
In a competitive urban mobility market, Mana Yatri set out to:
- Increase app downloads
- Establish strong brand awareness in Hyderabad
- Build a loyal user base through social media, influencer campaigns, and targeted ads
💡 Solutions Proposed
To spark local buzz, the strategy included:
- Partnering with local influencers in tech, food, travel, and general content
- Creating relatable content in local language
- Using humor to increase engagement and memorability
- Encouraging influencers to share authentic experiences, building trust and credibility
🛠️ Steps Taken
- Identified the target audience: Tech-savvy individuals, daily commuters, and a broad range of income groups
- Used Starbuzz.ai’s discovery filters to find perfect influencers across tech, food, and lifestyle categories
- Built a tailored campaign using AI-assisted campaign management
- Negotiated and coordinated with influencers via the Starbuzz.ai communication hub
- Let the campaign go live with creators sharing real-time experiences of the app
- Tracked performance with post-campaign analytics – reach, impressions, engagement
- Analyzed and optimized the strategy for ongoing improvements
📈 Results
- 👥 1M+ people reached
- 👀 1.2M+ impressions generated
- 💬 Boosted awareness around key USPs like fair pricing, low cancellations, fast pickups, and top-tier service
The Mana Yatri campaign proved how influencer partnerships + localized strategy = powerful results, making a significant mark in the Hyderabad ride-hailing market.