Let's start with two statistics:
- 59% of marketers mentioned identifying the right influencers was their top influencer marketing challenge. ~eMarketer
- Campaigns with a mix of influencers had 16% higher engagement rates compared to campaigns with a single influencer tier. ~ Experticity
These numbers show that finding the right influencers for your brand is essential, but it doesn’t end there. You need to build a mix of influencers to achieve various goals from your campaign.
In this blog, we will first explore different influencer types and share how you can find the right influencers for your brand. Additionally, we’ll introduce a feature you can try for FREE to discover influencers from anywhere in the world.
Types of Influencers
Macro-Influencers:
They have a fan base of 100,000+ followers, broad reach, and can spread a brand message to a wide range of audiences. They cover various topics like fashion, lifestyle, travel, and fitness.
Micro-Influencers:
They have 1,000 to 100,000 highly engaged followers or subscribers, target a specific niche, and help build trust and recognition. Common in beauty, gaming, food, and niche hobbies.
Niche Influencers:
They focus on specific industries, have a loyal follower base, and help brands build a thought leadership image. They excel in finance, technology, healthcare, and entrepreneurship.
Local Influencers:
They target specific locations or communities and have deep knowledge of their area's culture, trends, and interests. Great for businesses targeting a particular area to bring visibility and sales.
5 Steps to Find the Right Influencers for Your Brand’s Campaign
1. Know Your Brand
Understand your brand and campaign needs. Clarify your offering, positioning, niche, audience, and brand overview. Determine your campaign goals, content type, channel mix, target audience, and budget.
2. Set Your Goals
Define what you want to achieve with your influencer campaign. Consider goals like:
- Reaching a new or existing audience
- Increasing brand visibility and awareness
- Building recognition, loyalty, and driving sales
- Targeting specific locations or leveraging trends
3. Categorize Goals and Find the Right Influencers
Categorize your goals into awareness, purchase, promotion, and loyalty. Based on your goals, choose:
- Macro-influencers for broad reach and visibility
- Local influencers for location-specific campaigns
- Niche influencers for trust, loyalty, and thought leadership
4. Search for Influencers
Once you know your campaign goals and the type of influencers, search for influencers on relevant platforms like Instagram, YouTube, TikTok, and blogs. These platforms are ideal for finding influencers aligned with your niche and target audience.
5. Evaluate Profiles
After shortlisting potential influencers, evaluate their profiles by looking into:
- Past collaborations with brands or influencers
- Best-performing content types and formats
- Campaign performance (organic and paid)
- Channels and goals achieved
- Adaptation to trends and events
- Values, vision, and mission
6. Shortlist and Build Your Final Mix
Shortlist the influencers that align with your brand’s goals and campaign. Remember, each influencer has a unique way of engaging and creating content. Be open to discussions and allow them creative freedom to succeed.
Starbuzz’s Influencer Discovery Tool
Starbuzz’s Influencer Discovery tool helps you find the right influencers for your brand and build a mix for your campaign. You can apply various criteria based on:
- Brand: Personality and niche
- Campaign: Content, social media channels, and location
- Audience: Age, location, size, and interests
The tool will then provide a list of influencers that match your parameters, helping you build an effective influencer mix!
So, don’t wait! Start your search with our Influencer Discovery feature today.
Here's a tutorial!
Starbuzz is an Influencer Marketing Platform for Brands that helps save 50% of your influencer marketing time and effort—all for FREE!
