Influencer marketing today has become mainstream.
It's all thanks to the online world opening the doors for people to find, interact, share, work, support, and grow together.
But, here's the catch!
"61% of brands struggle to find the right influencers for their campaigns."
"77% of marketers spend between one and six hours a week on influencer marketing activities such as outreach, collaboration, and reporting."
"44% of marketers said that managing campaigns and tracking results was the most time-consuming aspect of influencer marketing."
While many brands and influencers have understood its value, we can still see them struggling to get the most out of this marketing form.
They need an influencer marketing platform to help them easily perform all the steps from a single stop.
In this blog, we share why brands and influencers need an influencer marketing platform, with the features they should look for while finding one.
How an Influencer Marketing Platform Empowers Brands and Influencers Alike!
Why is an Influencer Marketing Platform Important for Brands and Influencers?
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Collaborate Easily and Effectively:
Brands and influencers can connect, share assets and feedback, plan, and work on the campaign together. -
Streamline and Manage Campaigns:
They can begin, track, react to changes, optimize, and evaluate the campaign's results. An Influencer Marketing Platform makes execution seem like a cakewalk, so they only have to focus on strategy. -
Power-packed Partnerships:
Influencers and brands can align, work together, and ensure campaign success because the platform matches them based on niche, target segment, and personality. -
Build Strong Relationships:
These platforms help brands and influencers stay connected beyond the campaign, enabling long-term collaboration.
Features of Starbuzz’s Influencer Marketing Platform Helpful for Brands and Influencers
Influencer Discovery Tool
For Brands:
Brands can find influencers globally (with a database of 40K+ influencers) by specifying:
- Category, target segment, location, and personality.
- Campaign goals, content theme, key messaging, channels, and duration.
- Audience size, location, demographics, and interests.
For Influencers:
Influencers can create a profile to highlight:
- Niche, target segment, location, and personality.
- Content type, format, topics, and intent to match with relevant brands.
Influencer Report
For Brands:
Our report analyzes influencers based on:
- Basic (Goals and KPIs): Engagement rate, audience count, brand loyalty, retention rate, and referrals.
- Essential (Right-fit): Audience demographics, gender split, audience credibility, brand affinity, performance, and consistency score.
- Profile Insights: Channel mix, content performance, campaign specifics, and past collaborations.
For Influencers:
Influencers can use the report to:
- Optimize their profile and content strategy.
- Become more relevant to target brands and audiences.
- Reach new brands and expand their audience.
Campaign Management
Once a mix of influencers is selected, brands can:
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Connect with Influencers:
Use personalized outreach, negotiate, and finalize contracts. -
Plan and Launch Campaigns:
Share briefs, review content, and work together to distribute and promote it effectively.
Live Campaign Tracking Feature
Our live tracking feature enables brands and influencers to:
- Set goals and KPIs.
- Monitor progress and resolve issues promptly.
- Optimize the campaign based on real-time data.
Campaign Reports
After the campaign ends, our reports offer a 360-degree view, including:
- Campaign Performance: Goals achieved and overall progress.
- Content & Creator Insights: Performance of each influencer's content and potential future collaborations.
- Channel Insights: Campaign reception and goals achieved on each platform.
In short, our influencer marketing platform helps brands and influencers perform all stages of influencer marketing, from finding each other to managing and evaluating campaigns.
Within one month, over 98 brands have joined us.
So, why wait any longer?
Try our SaaS platform for FREE today and save 50% of your influencer marketing time and effort!
