Top 10 Gen Z Fashion Creators in India Redefining Style on Instagram
Gen Z isn't just following fashion trends — they're setting them.
From bold experiments to cultural fusions, these young influencers are turning Instagram into their personal runway.
And if you're a new-age fashion brand looking to spotlight your next drop, create buzz, or make a trend go viral — these are the Top 10 Gen Z fashion creators in India who can bring you all the attention (and conversions) you need.
1. Siddharth Batra (@siddharth93batra)
Siddharth is breaking stereotypes with his gender-fluid fashion choices. From makeup tutorials to avant-garde outfits, he's redefining men's fashion in India. His content is a blend of boldness and authenticity, making him a standout in the fashion community.
2. Komal Pandey (@komalpandeyofficial)
Komal’s fashion journey is all about evolution. From everyday basics to bold, experimental looks that make fashion feel like art. Known for her experimental looks and high-quality videos, she seamlessly blends traditional and contemporary styles, inspiring her followers to embrace fashion fearlessly.
3. Kratika Thakur (@kratikathakurr)
Kratika brings a cinematic touch to fashion. Her content often gives classic vibes while combining styles, creating her own looks. Her unique approach offers a fresh perspective on fashion content creation.
4. Tarini Shah (@tarini_shah)
Tarini's vibrant personality shines through her content. She effortlessly blends her fashion with her poetry that reflects her lifestyle and life lessons, creating relatable and engaging posts that resonate with Gen Z audiences.
5. Anushka Hazra (@anushkahazraa)
Anushka isn’t just about putting together pretty outfits. She educates her audience through styling breakdowns, budget-friendly styling tips, and wardrobe planning videos that are super helpful for Gen Z shoppers. From reels on “how to rewear your basics” to “Instagram styling vs. reality,” she keeps it real, relatable, and relevant.
6. Masoom Minawala (@masoomminawala)
Masoom is a global fashion icon who brings Indian craftsmanship to the international stage. Her appearances at events like Cannes showcase her commitment to promoting Indian fashion worldwide. Masoom has become a global face of Indian luxury fashion. She collaborates frequently with both legacy designers and new-age D2C brands, bridging Indian craftsmanship with global fashion conversations.
7. Doll Daundkar (@doll.daundkar)
Doll's content is a delightful mix of fashion and dance. Her energetic videos and creative styling make her a favorite among young audiences looking for fun and fashion inspiration. Her short-form videos often combine trending choreography with perfectly styled outfits, making her content highly engaging and algorithm-friendly. She’s a hit with Gen Z not just for her looks, but for her vibe.
8. Kritika Khurana (@thatbohogirl)
Kritika’s aesthetic is boho, earthy, and effortless, but her content is anything but basic. She talks about styling ethnic wear for modern settings, travel looks, and fashion that aligns with comfort. Her loyal audience connects with her well-curated aesthetic.
9. Isha Borah (@ishaborah)
Isha's fashion sense is a fusion of traditional and contemporary styles. Her content often showcases how to incorporate ethnic elements into modern outfits, providing versatile fashion inspiration showcasing the art of Indian fusion fashion. Whether it’s pairing a sari with sneakers or layering indie brands in creative ways, her content is a manual for how Gen Z is reinventing desi fashion. She’s a favorite among indie fashion labels for her styling versatility.
10. Mohak Narang (@mohak.narang)
Mohak is one of Gen Z’s favorite style icons, effortlessly blending clean, edgy fashion with viral trends. His content speaks directly to young, fashion-forward audiences who love minimal aesthetics with maximum charm. Whether it’s a streetwear fit check or a glam event look, Mohak knows how to keep it real and reel-worthy.
💬 Final Thoughts
These Gen Z fashion influencers aren’t just setting trends! They’re redefining what fashion means to an entire generation.
With bold personal style, relatable content, and unmatched audience engagement, they’re the go-to voices for modern Indian fashion.
If you're a fashion brand thinking of making your next collection unmissable for Gen Z, it’s not just about picking who’s trending. It’s about choosing the right creators for your brand's vibe.
That’s where Starbuzz.ai comes in.
With AI-powered influencer discovery, effortless campaign management, real-time campaign tracking, and in-depth audience insights, we help brands build campaigns that actually click! Not just in theory, but in ROI too.
✨ Ready to turn scrolls into sales? Let’s set up your next campaign with India’s most impactful Gen Z creators.
If you're still doubting the power of influencer marketing? You’ve got to read this!
