Authenticity Score
0–100 scoreA 0–100 score summarising 15+ signals — the single number finance and CMOs trust.
In one line
Starbuzz.ai detects fake followers using an AI model that evaluates 15+ authenticity signals and assigns every creator an Authenticity Score before campaign spend.
THE REALITY
What teams hit today — and how Starbuzz.ai fixes it.
Creators with pretty reach numbers and dead audiences.
Authenticity Score flags inflated profiles before you contract.
Manual audits cost hours per creator.
Automated audit in seconds, re-run on every new shortlist.
No way to prove authenticity to finance or CMO.
Exportable audit report with signal-level evidence.
HOW IT WORKS
The capabilities that matter, unified.
Engagement Velocity
Per-postDetect bursty, bot-pattern engagement spikes invisible in aggregate metrics.
Growth-Curve Audit
Historic curveFlag unnatural spikes indicative of bought followers or engagement pods.
Audience Geography
Country mapVerify audience location matches the brief. Flag distant bot farms.
Comment Quality NLP
NLP-gradedClassify comments for genuine interest vs emoji spam and copy-paste farms.
Audit Report Export
PDF exportOne-click PDF audit with signal evidence — brief-ready and finance-ready.
OUTCOMES
What teams get, measurably.
15+
signals
Seconds
per audit
Pre-spend
verification
PDF
audit exports
FAQ
Questions, answered.
Our model combines engagement velocity, follower-growth curves, comment quality NLP, audience geography clustering, and cross-profile bot graph detection — 15+ signals in total — into a single Authenticity Score.
KEEP READING
Influencer Marketing Software
The full platform overview.
Influencer ROI Tracking
Attribute revenue to every creator.
Competitor Analysis
See which creators competitors use.
For Brands
Run influencer programs in-house with measurable ROI.
For Agencies
Service multiple clients from one workspace.
Pricing
Plans and credits.
